Shoppers are going mad for £5 bag
In the early hours of Wednesday morning, thousands of eager shoppers – mostly women – queued outside Sainsbury's 450 stores up and down the country. They brought with them sleeping bags, flasks of coffee and they aimed to exchange £5 note cash for one of Anya Hindmarch's limited edition bags. This little gem bag is an environmentally friendly cotton shopping bag, bearing the logo 'I'm not a plastic bag.
This bag is the result of a unique collaboration between Anya Hindmarch, global social change movement We Are What We Do, the creative agency Antidote and Sainsbury's and aims to bring the issue of re-usable bags to public consciousness. The reusable cotton bag became must-have accessories after Keira Knightley and Lily Allen carried them.
The very smart thing about this bag is that it's getting an important environmental message. The aim of the bag is to encourage shoppers to say no to plastic and opt for environmentally conscious shopping bags instead.
Bags were limited to one per customer and they were sold out within the hour yesterday.
However, by yesterday hundreds of bags appeared on the site of eBay priced from £50 to £155 as bids. This shows that not all of those who sacrificed a good night's sleep were environmentally-friendly souls and that some people are going mad as it is more a matter of fashion.
This post was submitted by Josie Godfrey, she is also a author on Pet Gazette . Josie is a noted online voice concerning acne treatment.